All Views Metrics
| Metric | Description |
|---|---|
| Add to Cart (Clicks) | Number of times shoppers added a brand’s products to their cart, attributed to an ad click. |
| Add to Cart (Views) | Number of times shoppers added the brand’s products to their cart, attributed to an ad view. |
| Add to List | Number of times shoppers added a promoted product to a wish list, gift list, or wedding registry, attributed to an ad view or click. Use Total ATL to see all conversions for the brand’s products. |
| Add to List (Clicks) | Number of times shoppers added a promoted product to a wish list, gift list, or wedding registry, attributed to an ad click. Use Total ATL clicks to see all conversions for the brand’s products. |
| Add to List (Views) | Number of times shoppers added a promoted product to a wish list, gift list, or wedding registry, attributed to an ad view. Use Total ATL views to see all conversions for the brand’s products. |
| Detail Page Views (Clicks) | Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brand’s products. |
| Detail Page Views (Views) | Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brand’s products. |
| New-to-brand Detail Page Views | Number of new detail page views by shoppers who had not viewed a detail page for an ASIN from the same brand in the previous 365 days and who clicked or viewed an ad. |
| New-to-brand Detail Page Views (Clicks) | Number of new-to-brand detail page views across all the brand’s products, attributed to an ad click. |
| New-to-brand Detail Page Views (Views) | Number of new-to-brand detail page views across all the brand’s products, attributed to an ad view. |
| New-to-brand purchases (Clicks) | Number of first-time orders for the brand’s products within a one-year analysis window, resulting from an ad click. Not available to book sellers. |
| New-to-brand purchases (Views) | Number of new-to-brand purchases attributed to an ad view. |
| New-to-brand Units Sold | Total number of units attributed to new-to-brand sales, ordered within 14 days of an ad click or view. Not available to book sellers. |
| Product Review Page Visits | Number of times shoppers visited the product review page for a promoted product, attributed to an ad view or click. Use Total PRPV to see all conversions for the brand’s products. |
| Product Review Page Visits (Clicks) | Number of times shoppers visited the product review page for a promoted product, attributed to an ad click. Use Total PRPV clicks to see all conversions for the brand’s products. |
| Product Review Page Visits (Views) | Number of times shoppers visited the product review page for a promoted product, attributed to an ad view. Use Total PRPV views to see all conversions for the brand’s products. |
| Purchases (Clicks) | Number of attributed conversion events occurring within 14 days of an ad click. |
| Purchases (Views) | Number of attributed conversion events occurring within 14 days of an ad view. |
| Units Sold | Number of units sold attributed to an ad click or view within 14 days. |
Amazon DSP “Total” Conversions (promoted ASINs + brand halo)
| Metric | Description |
|---|---|
| Total Add to Cart | Number of times shoppers added products from the brand to their cart, attributed to an ad view or click. |
| Total Add to Cart (Clicks) | Number of times shoppers added products from the brand to their cart, attributed to an ad click. |
| Total Add to Cart (Views) | Number of times shoppers added products from the brand to their cart, attributed to an ad view. |
| Total Add to List | Number of times shoppers added products from the brand to a wish list, gift list, or wedding registry, attributed to an ad view or click. |
| Total Add to List (Clicks) | Number of times shoppers added products from the brand to a wish list, gift list, or wedding registry, attributed to an ad click. |
| Total Add to List (Views) | Number of times shoppers added products from the brand to a wish list, gift list, or wedding registry, attributed to an ad view. |
| Total Detail Page Views | Number of detail page views across all brands and products, attributed to an ad view or click. |
| Total Detail Page Views (Clicks) | Number of detail page views across all brands and products, attributed to an ad click. |
| Total Detail Page Views (Views) | Number of detail page views for all products from the brand, attributed to an ad view. |
| Total New-to-brand Detail Page Views | Number of detail page views for products from the brand by new-to-brand shoppers, attributed to an ad view or click. |
| Total New-to-brand Detail Page Views (Clicks) | Number of detail page views for products from the brand by new-to-brand shoppers, attributed to an ad click. |
| Total New-to-brand Detail Page Views (Views) | Number of detail page views for products from the brand by new-to-brand shoppers, attributed to an ad view. |
| Total New-to-brand Purchases | Number of new-to-brand purchases of products from the brands, attributed to an ad view or click. Shoppers are considered new to the brand if they have not purchased from the brand in the past 365 days. |
| Total New-to-brand Purchases (Clicks) | Number of new-to-brand purchases of products from the brands, attributed to an ad click. Shoppers are considered new to the brand if they have not purchased from the brand in the past 365 days. |
| Total New-to-brand Purchases (Valor) | Sales (in local currency) of products from the brands purchased by new-to-brand customers, attributed to an ad view or click. Shoppers are considered new to the brand if they have not purchased from the brand in the past 365 days. |
| Total New-to-brand Purchases (Views) | Number of new-to-brand purchases of products from the brands, attributed to an ad view. Shoppers are considered new to the brand if they have not purchased from the brand in the past 365 days. |
| Total New-to-brand Units Sold | Units of products from the brand purchased by customers who were new to the brand, attributed to an ad view or click. A single new-to-brand purchase event may include multiple units sold. |
| Total Product Review Page Visits | Number of times shoppers visited a product review page for products from the brand, attributed to an ad view or click. |
| Total Product Review Page Visits (Clicks) | Number of times shoppers visited a product review page for products from the brand, attributed to an ad click. |
| Total Product Review Page Visits (Views) | Number of times shoppers visited a product review page for products from the brand, attributed to an ad view. |
| Total Purchases | Number of times any quantity of a product from the brand was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals. |
| Total Purchases (Clicks) | Number of times any quantity of a product from the brand was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. |
| Total Purchases (Valor) | Sales (in local currency) of products from the brands, attributed to an ad view or click. |
| Total Purchases (Views) | Number of times any quantity of a product from the brand was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. |
| Total Subscribe and Save | Number of new Subscribe & Save subscriptions for the brands and products, attributed to an ad view or click. This excludes subscription replenishment orders. |
| Total Subscribe and Save (Clicks) | Number of new Subscribe & Save subscriptions for the brands and products, attributed to an ad click. This excludes subscription replenishment orders. |
| Total Subscribe and Save (Views) | Number of new Subscribe & Save subscriptions for the brands and products, attributed to an ad view. This excludes subscription replenishment orders. |
| Total Units Sold | Units of products from the brand purchased, attributed to an ad view or click. A single purchase event may include multiple units sold. |
Amazon DSP conversions for promoted ASINs only, with click-through and view-through versions
| Metric | Description |
|---|---|
| Add to Cart (Clicks) | Number of times shoppers added products from a brand to their cart, attributed to an ad click. |
| Add to Cart (Views) | Number of times shoppers added products from the brand to their cart, attributed to an ad view. |
| Add to List | Number of times shoppers added a promoted product to a wish list, gift list, or wedding registry, attributed to an ad view or click. Use Total ATL to see all conversions for products from the brand. |
| Add to List (Clicks) | Number of times shoppers added a promoted product to a wish list, gift list, or wedding registry, attributed to an ad click. Use Total ATL clicks to see all conversions for products from the brand. |
| Add to List (Views) | Number of times shoppers added a promoted product to a wish list, gift list, or wedding registry, attributed to an ad view. Use Total ATL views to see all conversions for products from the brand. |
| Detail Page Views (Clicks) | Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for products from the brand. |
| Detail Page Views (Views) | Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for products from the brand. |
| New-to-brand Detail Page Views | Number of new detail page views by shoppers who had not previously viewed a detail page for an ASIN from the same brand in the past 365 days and who clicked on or viewed an ad. |
| New-to-brand Detail Page Views (Clicks) | Number of detail page views for products from the brand by new-to-brand shoppers, attributed to an ad click. |
| New-to-brand Detail Page Views (Views) | Number of detail page views for products from the brand by new-to-brand shoppers, attributed to an ad view. |
| New-to-brand purchases (Clicks) | Number of first-time orders for products from the brand within a one-year lookback window, resulting from an ad click. Not available to book sellers. |
| New-to-brand purchases (Views) | Number of new-to-brand purchases attributed to an ad view. |
| New-to-brand Units Sold | Total number of attributed units ordered as part of new-to-brand sales within 14 days of an ad click or view. Not available to book sellers. |
| Product Review Page Visits | Number of times shoppers visited the product review page for a promoted product, attributed to an ad view or click. Use Total PRPV to see all conversions for products from the brand. |
| Product Review Page Visits (Clicks) | Number of times shoppers visited the product review page for a promoted product, attributed to an ad click. Use Total PRPV clicks to see all conversions for products from the brand. |
| Product Review Page Visits (Views) | Number of times shoppers visited the product review page for a promoted product, attributed to an ad view. Use Total PRPV views to see all conversions for products from the brand. |
| Purchases (Clicks) | Number of attributed conversion events occurring within 14 days of an ad click. |
| Purchases (Views) | Number of attributed conversion events occurring within 14 days of an ad view. |
| Units Sold | Number of attributed units sold within 14 days of an ad click or view. |